shruti · Digital & performance marketing
ShrutiMedpalliwar
My name is shruti. I am a Digital Marketing and Performance Marketing professional with experience managing and executing campaigns for businesses across different industries.
- Combined Meta spend₹58,902.3831 Aug – 29 Sep 2026
- Combined impressions5,291,698Two accounts · same 30 days
- Not a career total2 accountsEvery figure is from an export
About
Who I am, before the campaigns
This portfolio is the client work: the strategy, the campaigns, the responsibility, and the measured results. It is not a skill list.
Clients include hospitality, travel, restaurants, real estate, IT and software, e-commerce, and other service businesses.
The pages after this are that work. Every figure is copied from a platform export. Sample dashboards are excluded. These figures are not a promise of future results.
On a client account
- 01Planning campaigns
- 02Setting up and managing paid advertising
- 03Researching target audiences and keywords
- 04Developing content and ad strategies
- 05Analyzing campaign performance
- 06Optimizing campaigns from the data
- 07Writing strategy that follows the business goal
Core areas
- Google Ads
- Meta Ads
- Performance marketing
- Social media marketing
- Search engine optimization (SEO)
- Keyword research
- Content strategy
- Content writing
- Audience research
- Campaign optimization
- Lead generation
- Conversion-focused advertising
- Remarketing
- Digital marketing strategy
The work · 31 Aug 2026 – 29 Sep 2026
Two accounts. Same 30 days.
Not a career total. The share below is Meta spend only.
Share of that spend. Figures are not added to any other window on this page.
Hospitality · Jaisalmer · Meta Ads
Rupal Residency
Objective: visibility and booking-focused marketing for the hotel and Godavan Restaurant.
Six visible campaigns were Active. Their spend, results, impressions, and reach match the account totals. The export says results are from 18 campaigns. Google Ads was part of the work. The only Google Ads screen supplied is sample data, so those numbers are not published.
| Campaign | Result | No. | Cost | Spent |
|---|---|---|---|---|
| Delhi NCR + Mumbai + Bangalore | Meta leads | 312 | ₹20.62 | ₹6,433.26 |
| Rajasthan tourism | Meta leads | 186 | ₹34.18 | ₹6,370.00 |
| Culinary Instagram post | Link clicks | 94 | ₹8.51 | ₹800.00 |
| Pizza Instagram post | Link clicks | 138 | ₹7.97 | ₹1,100.00 |
| Tourism Day post | Link clicks | 62 | ₹9.11 | ₹565.00 |
| WhatsApp conversations | Messaging conversations | 274 | ₹18.43 | ₹5,050.00 |
Platform average ₹22.86 covers 1,066 mixed results. It is not a cost per lead.
498 Meta leads, 274 messaging conversations, 294 link clicks.
Lead campaigns spent ₹12,803.26. Reported costs ₹20.62 and ₹34.18.
IT and software · Nagpur · Meta Ads
Next Gen Web Design
Ad account 3dwebsitedesign. Instagram profile Next Gen web Design, linked to akshay.arrastur.in. Google’s example creative on the Business Profile names Arrastur Innovations. That example is not treated as campaign copy.
Five campaigns, all Active. Spend and result counts match the account totals. Impression rows add to 3,504,616. The account total is 3,484,616. Gap 20,000. Both are shown as displayed. Reach is not the sum of the rows.
| Campaign | Result | No. | Cost | Spent |
|---|---|---|---|---|
| 3D sales · form leads | Leads (Form) | 426 | ₹18.26 | ₹7,783.62 |
| Website leads | Meta leads | 312 | ₹24.11 | ₹7,520.00 |
| Instagram engagement | Post engagements | 8,942 | ₹0.78 | ₹6,980.50 |
| Website traffic | Link clicks | 1,864 | ₹5.62 | ₹10,480.00 |
| Retargeting purchases | Purchases | 138 | ₹42.15 | ₹5,820.00 |
Account average ₹17.62 covers 11,682 results. 8,942 of those are post engagements at ₹0.78. That is not a lead count.
138 purchases at ₹42.15. No purchase value. No ROAS. 1,864 link clicks at ₹5.62.
Google Business Profile · separate 60-day window
Nagpur website-design profile
1 Aug 2026 – 29 Sep 2026. Not added to the Meta totals. Change is versus the previous 60 days, as Google shows it.
Where the views came from
Visible search terms
Five search terms are visible and do not cover all 2,316 searches.
- website designer in nagpur284
- best website development company in nagpur219
- web development company nagpur176
- custom software development138
- digital marketing company nagpur121
Other client work
On the record, without invented results
East Nagpur
SHILPA exclusive
Clothing. Instagram only: 108K views in the last 30 days, 67 posts, 1,016 followers. No ad export, so no revenue or ROAS.
Beeville, Texas
Divine Wolf
Restaurant. Scope: local visibility and store visits, including Google Ads and Google Business Profile. No performance export, so no figures.
Lead generation
Real estate
Lead generation on Meta and Google. No named client and no verified export. Mock dashboards are excluded.
Inside Rupal Residency
Travel platforms
Tripadvisor, Booking.com, and Agoda are documented inside Rupal Residency. No booking totals from those platforms.
The three Instagram view totals are not added together. Follower counts are the profile totals, not followers gained.
Services
What the work is for
- 01
Performance marketing and paid advertising
Used when the job is a lead, a booking, a visit, or a sale.
- 02
Social media marketing
Organic and paid social aimed at the same business goal.
- 03
Search engine optimization
Being found for the queries that match the business.
- 04
Content marketing and copywriting
Copy that carries an offer, an enquiry, or a search query.
- 05
Digital marketing strategy
Channel, audience, and budget chosen before anything launches.
- 06
Analytics and performance optimization
Decisions from the metric that matches the objective.
- 07
Local and travel marketing
The right people, in the right city, on the platforms they already use.
How I work
Research, then the campaign, then the numbers
Research → Strategy → Execution → Monitor → Optimize → Analyze → Improve
Research and discovery
Understand the business before choosing a channel.
Strategy
Turn that research into a plan with a defined outcome.
Setup and execution
Build the campaigns, content and tracking the plan calls for.
Launch and monitoring
Watch what is working while the spend is live.
Optimization
Change the live work from the data, not from a hunch.
Analysis and reporting
Read the result against the original business goal.
Tools
Hands-on use, not a certification claim
- Paid advertising
- Google Ads, Meta Ads Manager, Google Search Ads, Performance Max, Meta campaign management.
- Analytics and tracking
- Google Analytics 4, Google Search Console, Google Tag Manager, Google Ads conversion tracking, Meta Pixel and Events Manager.
- SEO and keywords
- Google Keyword Planner, Google Search Console, Ubersuggest, Google Trends, keyword and competitor research.
- Social
- Instagram, Facebook, LinkedIn, YouTube, Meta Business Suite.
- Content and creative
- Canva, AI-assisted creative and content tools, content planning and scheduling.
- Websites and commerce
- WordPress, Shopify, website analytics and optimization.
- Travel and hospitality
- Booking.com, Tripadvisor, Agoda, Google Business Profile.
- Email and leads
- Email marketing platforms, marketing automation, CRM and lead management, where a client uses one.
Training
Digital marketing training, then client campaigns
- Search engine optimization
- Search engine marketing
- Google Ads
- Meta Ads
- Social media marketing
- Social media optimization
- Keyword research
- Content marketing and strategy
- Email marketing and automation
- Google Analytics
- Google AdSense
- WordPress
- Digital marketing strategy
Limited to digital marketing. Academic degrees are not listed. No certification is listed until a name, issuer, year, ID, and verification link are provided.